It used to be easy to decide what to see in your city. Just go to the postcard rack. Everything worth a look was pictured right there.

It’s not that easy any more. And it doesn’t help that San Diego has been in the tourism industry for a long time. It’s our second largest employer after the military. Thanks to our temperate climate, we’re a top destination for persons escaping blistering heat in the summer and interminable snow in the winter.

That means the incentive to satisfy our guests is always front and center. Gratefully, that’s not hard to accomplish.